You're 32-50 and carrying 10-15kg
Founder, executive, senior professional, or you run your own shop. Nothing went wrong in one year — the weight came on quietly over a decade, two kilos at a time.
Australia · Coaching men since 20168 men per intake · Applications open
You were fitat twenty-eight.It's been a decade.
Fifteen kilos heavier. Flat by 3pm. You've stopped trusting your own follow-through — and that bothers you more than the weight does.
The 16-Week Executive Resetis for men who run companies, teams and families. Three sessions a week, 45 minutes each, built around client dinners and weekend beers instead of pretending they don't exist.
Answer 4 questionsTakes 40 seconds · No card · The questions decide who gets a slot
1,500+
Australian men coached
16
weeks, start to finish
3×45
minutes of training a week
8
men per intake
01Who this is for
Built for the man who already wins everywhere except the mirror
You crash at 3pm
Coffee at 2, second wind at 9, poor sleep, repeat. Your energy is being spent in the wrong half of the day, and the best hours of your week are going to the wall.
You've started six times
You don't need more information. You've read the books and bought the app. You need a system that survives a 12-hour day and a table booked for eight.
02The mechanism
The 2-Phase Apex Protocol
We fix the foundation before we touch the physique. That order is the whole reason it holds after week sixteen.
Phase 01 · Weeks 1-6
Rebuild
Sleep architecture, blood-sugar stability, a 45-minute strength base, and an eating framework that survives a client dinner. Most men drop their first 4-5kg here without a single day of what anyone would call a diet.
- Sleep architecture
- Blood-sugar stability
- 45-minute strength base
- Restaurant-proof eating
Phase 02 · Weeks 7-16
Recomposition
Progressive strength blocks and calibrated nutrition periodisation. This is where the visible change lands — leaner, denser, stronger, with energy that holds all the way through a 12-hour day.
- Progressive strength blocks
- Nutrition periodisation
- Weekly 1:1 check-in
- Wearable-tracked load
03Application
Four questions.
Then pick your Fit Call time.
Ryan runs every check-in personally, so intakes cap at eight men. The questions decide who gets a slot — and the price is on the form on purpose, so nobody arrives at a call for a surprise.
What happens next
Answer four questions, leave your details, then choose a 20-minute slot on the next screen. If you're not a fit, we say so on the call.
16-Week Executive Reset
How old are you?
The protocol is built around male physiology in the 32-50 window.
04Results
Men who got their decade back
−11kg
16 weeks
“Down eleven kilos and I haven't had a 3pm crash since week five. I still do client dinners twice a week — that was the part I didn't believe.”
Dave — 41 · construction director
−9kg
16 weeks
“The check-in was the thing. Knowing Ryan sees the numbers every Sunday meant I stopped negotiating with myself on a Wednesday night.”
Michael — 38 · agency owner
−13kg
16 weeks
“I'd started and quit four programs. Phase 1 was the first time anyone fixed my sleep before touching my training. Obvious in hindsight.”
Tom — 44 · GP
Individual results. Not typical or guaranteed.
Risk reversal
The 80% Guarantee
Hit 80% of your check-ins and prescribed sessions across the sixteen weeks. If you don't hit the physical markers we set together on day one, we coach you free until you do.
We don't refund men who didn't do the work. We don't abandon men who did.
05Before you apply
The questions men actually ask
What does it cost?
$4,800 for the full sixteen weeks, or four payments of $1,300. It's on the application on purpose — there is no surprise number at the end of the call.
What actually happens on the Fit Call?
Twenty minutes. Where you are now, the markers you want at week sixteen, and whether the protocol fits your calendar. If you're not a fit we tell you on the call and point you somewhere better.
I travel constantly. Does this still work?
Yes. Three 45-minute sessions a week is the design constraint, and the eating framework is built for restaurants and hotel gyms, not meal-prep containers.
Do I have to give up alcohol?
No. Men who quit everything for sixteen weeks put it all back on in ten. We build around client dinners and weekend beers because that is your actual life.
Why only eight men?
Ryan runs every weekly check-in himself. Eight is the honest ceiling on that, not a marketing device.
What if I don't get the result?
The 80% Guarantee. Hit 80% of your check-ins and sessions, and if you miss the markers we set on day one, we coach you free until you hit them.
Eight slots. Then the intake closes.
Start the application